Walter Speaks

There are thousands of companies with millions of ads doing the rounds of televisions, magazines, newspapers, billboards, internet, and more. With such a massive number of advertisements out there, how can you ensure that your advertisement stands out and makes a lasting impression in the viewers’ minds? Try aerial advertising. It is not very expensive and if available in your area, offers a wonderful way of advertising.

In aerial advertising, a plane flies across the sky over a determined area and for a determined time either displaying your ad as a banner or writing it in the sky in smoke. It is a very different and unique way of advertising that is bound to catch your viewer’s attention. You don’t have to force your visitors to see your ad, they automatically will. You don’t need to worry about them remembering your ad, they in all probability will. The approach of this medium is such that it creates an interest in the viewers’ mind.

The thing to keep in mind is the reach of the method. If you need to target a small area then aerial advertising is a great idea. Another thing to consider is the right time for the advertising. Obviously having your ad displayed across the sky at night when everyone is sleeping will be of no advantage to you. A good time to advertise is when the maximum number of people will be out in the open. You can also have your ad displayed during some big gathering like open air exhibition, musical concerts, etc where a large number of people will be present.

Each and every advertising media has its own advantages as well as disadvantages. The decision to choose one type, like ambient media, over the other is made over a number of different factors. Some of the most important considerations for this are the advertising and marketing objectives, the budget, the creative executions available as well as the strength of each of the vehicles for promoting your message to the audience.

Let us take a look at some of the pros and cons of each advertising media which will help you in making the right media buying decision.

Newspaper

Newspapers are an established shopping medium which has flexibility of timing as well as allows you to give as much details about your product as possible. It showcases a sense of immediacy and has couponing capabilities as well. On the other hand, it has certain disadvantages such as inconsistent reproduction, clutter on the pages which reduces the visibility, incapable for displaying motions or sounds and there is no guarantee of the positioning that your ad would get.

Outdoor 

The outdoor media is rising in popularity these days due to its high frequency and wide reach. It gives round the clock exposure to the brand name or the advertising message as is capable of giving localized messages as well. On the other hand, its high production cost, inability to support changes, and problems due to bad weather and vandalism are some of its disadvantages.

Television 

Television is a good advertising medium as it allows motion and sound, reaches far and wide audience and can target by the program. But its disadvantages include high production cost, out-of-packet costs, and lesser flexibility because of longer lead time.

So consider all these pros and cons before making the decision to buy media through Buy Now Media or a similar company.